When you make brands that put smiles on people’s faces and create better moments for millions, you feel a sense of pride in your work. Today, our iconic products like M&M’S®, SNICKERS®, ORBIT®, EXTRA® and Skittles® are enjoyed in more than 180 countries.
We’re not just committed to our consumers, we’re focused on positively impacting the planet and the population. From chocolate to chewing gum, we have more than 34,000 Associates working hard to improve the way we source, make and market our products, so our consumers can enjoy them even more. Some of our commitments include:
- Investing $1 billion to build a new cocoa supply chain model centered on smallholder farmers.
- Creating more sustainable and resilient mint through plant science and investing in communities.
- Reducing our carbon footprint by using enough renewable energy to create all M&Ms® sold.
- Following our Nourishing Wellbeing commitment to advance science, innovation and marketing in ways that help billions of people and their pets lead healthier, happier lives.
With rigorous testing for the safety, taste and quality of our treats, we ensure that the world of tomorrow will have even more smiles, and that we’re still making candy the same way Frank C. Mars did: one piece at a time.
Where It All Started
Making History
Today we produce a wide range of products and services that you and your family love. But our business all started with creating treats in a kitchen.
Our Mars Wrigley Brands
Mars Wrigley is the world’s leading manufacturer of chocolate, chewing gum, mints and fruity confections.
Select a brand to learn more
M&M’S
M&M’s is the No. 1 Confectionery brand globally and is the 4th biggest chocolate brand in Ireland. The M&M’s® characters Red and Yellow were created in the 50’s & first introduced in Ireland in 1996.
CONNECT WITH M&M’S
EXTRA
Extra Gum is the no. 1 brand in the category with over 80% share. It’s the #1 Gum brand and driver of category value and volume growth. Extra Gum is sugar free and endorsed by the Irish Dental Association.
CONNECT WITH WRIGLEY'S EXTRA
SNICKERS
No. 1 Bar brand in the world. No. 1 Biggest Singles and duo SKU in MARS Ireland. Iconic advertising featuring celebrities like Mr T and Joan Collins
CONNECT WITH SNICKERS
TWIX
No. 10 bar brand in Ireland. Twix® is often consumed with a hot drink.(62% in-home consumption, 23% out of home consumption).
CONNECT WITH TWIX
SKITTLES
Skittles’ vision is to become the awesomest brand on the planet.
CONNECT WITH SKITTLES
BOUNTY
With its unique recipe Bounty drives incremental penetration to the Category. 1.7m No. of packs sold each year in Ireland.
CELEBRATIONS
Contains eight famous Mars brands.
HUBBA BUBBA
Hubba Bubba is great tasting bubble gum with outrageous flavours in exciting product forms.
JUICY FRUIT
Wrigleys Juicy Fruit has a heritage that stretches back more than a century.
CONNECT WITH JUICY FRUIT
MALTESERS
Maltesers is the No. 1 Bitesize Brand and the 2nd Biggest Chocolate Brand in Ireland.
CONNECT WITH MALTESERS
MARS
Mars is the 11th Biggest Chocolate Brand in Ireland. >4.6m MARS® bar packs are sold in Ireland each year.
Starburst
Starburst is a firm favourite in Ireland as one of the top confectionery brands.
Milky Way
2nd Brand launched by MARS in Ireland in 1935. Family Time is the Milky Way No. 1 consumption occasion.
Airwaves
Airwaves is a sugar-free gum that provides ultimate refreshment with an intense kick. It’s the #2 gum brand in Ireland.
Revels
Launched in 1967, Revels remains a firm favourite with Irish consumers, enjoying a very loyal fan base!
Tracker
The Original Cereal Bar.
M&M’S
M&M’s is the No. 1 Confectionery brand globally and is the 4th biggest chocolate brand in Ireland. The M&M’s® characters Red and Yellow were created in the 50’s & first introduced in Ireland in 1996.
CONNECT WITH M&M’S
EXTRA
Extra Gum is the no. 1 brand in the category with over 80% share. It’s the #1 Gum brand and driver of category value and volume growth. Extra Gum is sugar free and endorsed by the Irish Dental Association.
CONNECT WITH WRIGLEY'S EXTRA
SNICKERS
No. 1 Bar brand in the world. No. 1 Biggest Singles and duo SKU in MARS Ireland. Iconic advertising featuring celebrities like Mr T and Joan Collins
CONNECT WITH SNICKERS
TWIX
No. 10 bar brand in Ireland. Twix® is often consumed with a hot drink.(62% in-home consumption, 23% out of home consumption).
CONNECT WITH TWIX
SKITTLES
Skittles’ vision is to become the awesomest brand on the planet.
CONNECT WITH SKITTLES
BOUNTY
With its unique recipe Bounty drives incremental penetration to the Category. 1.7m No. of packs sold each year in Ireland.
CELEBRATIONS
Contains eight famous Mars brands.
HUBBA BUBBA
Hubba Bubba is great tasting bubble gum with outrageous flavours in exciting product forms.
JUICY FRUIT
Wrigleys Juicy Fruit has a heritage that stretches back more than a century.
CONNECT WITH JUICY FRUIT
MALTESERS
Maltesers is the No. 1 Bitesize Brand and the 2nd Biggest Chocolate Brand in Ireland.
CONNECT WITH MALTESERS
MARS
Mars is the 11th Biggest Chocolate Brand in Ireland. >4.6m MARS® bar packs are sold in Ireland each year.
Starburst
Starburst is a firm favourite in Ireland as one of the top confectionery brands.
Milky Way
2nd Brand launched by MARS in Ireland in 1935. Family Time is the Milky Way No. 1 consumption occasion.
Airwaves
Airwaves is a sugar-free gum that provides ultimate refreshment with an intense kick. It’s the #2 gum brand in Ireland.
Revels
Launched in 1967, Revels remains a firm favourite with Irish consumers, enjoying a very loyal fan base!
Tracker
The Original Cereal Bar.
