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Mars Wrigley
Description

When you make brands that put smiles on people’s faces and create better moments for millions, you feel a sense of pride in your work. Today, our iconic products like M&M’S®, SNICKERS®, ORBIT®, EXTRA® and Skittles® are enjoyed in more than 180 countries.

We’re not just committed to our consumers, we’re focused on positively impacting the planet and the population. From chocolate to chewing gum, we have more than 34,000 Associates working hard to improve the way we source, make and market our products, so our consumers can enjoy them even more. Some of our commitments include:
 

  • Investing $1 billion to build a new cocoa supply chain model centered on smallholder farmers.
  • Creating more sustainable and resilient mint through plant science and investing in communities.
  • Reducing our carbon footprint by using enough renewable energy to create all M&Ms® sold.
  • Following our Nourishing Wellbeing commitment to advance science, innovation and marketing in ways that help billions of people and their pets lead healthier, happier lives.    

With rigorous testing for the safety, taste and quality of our treats, we ensure that the world of tomorrow will have even more smiles, and that we’re still making candy the same way Frank C. Mars did: one piece at a time.

All the world

Where It All Started

Making History

Today we produce a wide range of products and services that you and your family love. But our business all started with creating treats in a kitchen. 

Our Mars Wrigley Brands

Mars Wrigley is the world’s leading manufacturer of chocolate, chewing gum, mints and fruity confections.


Select a brand to learn more

Mars Wrigley

M&M’S

M&M’s is the No. 1 Confectionery brand globally and is the 4th biggest chocolate brand in Ireland. The M&M’s® characters Red and Yellow were created in the 50’s & first introduced in Ireland in 1996.

Visit the M&M'S Brand Site 

CONNECT WITH M&M’S

Mars Wrigley

EXTRA

Extra Gum is the no. 1 brand in the category with over 80% share. It’s the #1 Gum brand and driver of category value and volume growth. Extra Gum is sugar free and endorsed by the Irish Dental Association.

CONNECT WITH WRIGLEY'S EXTRA

Mars Wrigley

SNICKERS

No. 1 Bar brand in the world. No. 1 Biggest Singles and duo SKU in MARS Ireland. Iconic advertising featuring celebrities like Mr T and Joan Collins

Visit the Snickers Brand Site 

CONNECT WITH SNICKERS

Mars Wrigley

TWIX

No. 10 bar brand in Ireland. Twix® is often consumed with a hot drink.(62% in-home consumption, 23% out of home consumption).

Visit the Twix Brand Site 

CONNECT WITH TWIX

Mars Wrigley

SKITTLES

Skittles’ vision is to become the awesomest brand on the planet.

 

CONNECT WITH SKITTLES

Mars Wrigley

BOUNTY

With its unique recipe Bounty drives incremental penetration to the Category. 1.7m No. of packs sold each year in Ireland.

Mars Wrigley

CELEBRATIONS

Contains eight famous Mars brands.

Mars Wrigley

HUBBA BUBBA

Hubba Bubba is great tasting bubble gum with outrageous flavours in exciting product forms.

Mars Wrigley

JUICY FRUIT

Wrigleys Juicy Fruit has a heritage that stretches back more than a century.

CONNECT WITH JUICY FRUIT

Mars Wrigley

MALTESERS

Maltesers is the No. 1 Bitesize Brand and the 2nd Biggest Chocolate Brand in Ireland.

CONNECT WITH MALTESERS

Mars Wrigley

MARS

Mars is the 11th Biggest Chocolate Brand in Ireland. >4.6m MARS® bar packs are sold in Ireland each year.

Visit the Mars Brand Site 

Mars Wrigley

Starburst

Starburst is a firm favourite in Ireland as one of the top confectionery brands.

Mars Wrigley

Milky Way

2nd Brand launched by MARS in Ireland in 1935. Family Time is the Milky Way No. 1 consumption occasion.

Mars Wrigley

Airwaves

Airwaves is a sugar-free gum that provides ultimate refreshment with an intense kick. It’s the #2 gum brand in Ireland.

 

Mars Wigley

Revels

Launched in 1967, Revels remains a firm favourite with Irish consumers, enjoying a very loyal fan base!

 

Mars Wrigley

Tracker

The Original Cereal Bar.

 

Mars Wrigley

M&M’S

M&M’s is the No. 1 Confectionery brand globally and is the 4th biggest chocolate brand in Ireland. The M&M’s® characters Red and Yellow were created in the 50’s & first introduced in Ireland in 1996.

Visit the M&M'S Brand Site 

CONNECT WITH M&M’S

Mars Wrigley

EXTRA

Extra Gum is the no. 1 brand in the category with over 80% share. It’s the #1 Gum brand and driver of category value and volume growth. Extra Gum is sugar free and endorsed by the Irish Dental Association.

CONNECT WITH WRIGLEY'S EXTRA

Mars Wrigley

SNICKERS

No. 1 Bar brand in the world. No. 1 Biggest Singles and duo SKU in MARS Ireland. Iconic advertising featuring celebrities like Mr T and Joan Collins

Visit the Snickers Brand Site 

CONNECT WITH SNICKERS

Mars Wrigley

TWIX

No. 10 bar brand in Ireland. Twix® is often consumed with a hot drink.(62% in-home consumption, 23% out of home consumption).

Visit the Twix Brand Site 

CONNECT WITH TWIX

Mars Wrigley

SKITTLES

Skittles’ vision is to become the awesomest brand on the planet.

 

CONNECT WITH SKITTLES

Mars Wrigley

BOUNTY

With its unique recipe Bounty drives incremental penetration to the Category. 1.7m No. of packs sold each year in Ireland.

Mars Wrigley

CELEBRATIONS

Contains eight famous Mars brands.

Mars Wrigley

HUBBA BUBBA

Hubba Bubba is great tasting bubble gum with outrageous flavours in exciting product forms.

Mars Wrigley

JUICY FRUIT

Wrigleys Juicy Fruit has a heritage that stretches back more than a century.

CONNECT WITH JUICY FRUIT

Mars Wrigley

MALTESERS

Maltesers is the No. 1 Bitesize Brand and the 2nd Biggest Chocolate Brand in Ireland.

CONNECT WITH MALTESERS

Mars Wrigley

MARS

Mars is the 11th Biggest Chocolate Brand in Ireland. >4.6m MARS® bar packs are sold in Ireland each year.

Visit the Mars Brand Site 

Mars Wrigley

Starburst

Starburst is a firm favourite in Ireland as one of the top confectionery brands.

Mars Wrigley

Milky Way

2nd Brand launched by MARS in Ireland in 1935. Family Time is the Milky Way No. 1 consumption occasion.

Mars Wrigley

Airwaves

Airwaves is a sugar-free gum that provides ultimate refreshment with an intense kick. It’s the #2 gum brand in Ireland.

 

Mars Wigley

Revels

Launched in 1967, Revels remains a firm favourite with Irish consumers, enjoying a very loyal fan base!

 

Mars Wrigley

Tracker

The Original Cereal Bar.